Tourism Property Access for Digital Platforms
On Thursday I presented a workshop on Property Access to Digital Platforms at the #Takulandirani – Malawi International Tourism Expo #MITE2019. The Expo brings together players in the tourism industry in Malawi, the region and as far as Europe.
I talked about the rise of user-generated content. With technology costs going down, customers are gaining more influence over brands. This is a great opportunity for tourism properties and other players to work with influencers and travel bloggers to promote their brands and services.
— Dan Bywell (@dan_bywell) April 25, 2019
I also talked about the importance of owned platforms, specifically websites, blogs and email marketing platforms, and how properties should use them as the anchor for all their online marketing efforts.