Stories from the land of the lake of stars

Stories that put Malawi on the map

I'm Austin Madinga — a storyteller, photographer, and creative director from Malawi. For over 20 years, I've helped organisations, brands, and publications find and tell the stories that matter. Through this site, I document my own: travel, conservation, culture, and the business of tourism in Africa.

Unforgettable Malawi

The Business of Tourism & Conservation

Perspectives on Malawi

I am interested in working on immersive storytelling projects that expand the African narrative around tourism, travel, local conservation efforts and the continent's people and culture.

I work with lodges, conservation organisations, tourism boards, and development programmes to develop content strategies, editorial stories, photography, and publications that reflect the genuine depth of their work. If you're looking for someone who understands both the craft and the context, let's talk.

Stories. Strategy. Malawi.