About Austin

Austin Madinga

I am a storyteller and blog about the beauty and awesomeness of my country, Malawi (the land of the lake of stars), the African continent and her diverse people. Occasionally I also blog about the Malawian entrepreneurship ecosystem.

Over the past 20 years I have designed and delivered tech, brand communication and training solutions across multiple platforms, mediums and formats. I have worked for leading technology companies and with clients in the private and public sectors, non-profit organisations and boutique companies.

I am an alumni of the 2018 Tony Elumelu Entrepreneurship Programme.

My Work

I own and manage Project4 and Utale Outdoor.

Project4 delivers digital and technology solutions. Over the past 13 years we have developed and deployed solutions that improve and enhance customer and user experiences, and improve team collaboration and productivity.

Utale Outdoor provides adventure and recreational travel in Malawi and the Southern Africa region. We curate travel experiences that showcase the warmth, beauty and diversity of our lovely continent and its people.

I occasionally deliver training workshops on topics ranging from digital marketing and online branding to blogging and online safety to a cross section of audiences. 


I am an avid traveler and love adventure. I easily fall in love with the stillness of nature, the sound of wildlife and the colours of creation. The magnificent sunrises and sunsets, the taste of fresh fruit and fish.

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If you have any questions on my blog or work, would like to collaborate on a project or would simply want to say hello, I would love to hear from you!