Speaking

I have delivered talks and workshops on topics ranging from digital marketing and online branding to blogging and online safety to a cross-section of audiences. I have provided one-to-one training for communication and sales teams, content managers and social media managers. Below is a list of some of those talks.

How to tell your Brand Story

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Tips for small and medium businesses on the Growth Accelerator Malawi programme on how to tell their brand story.

Property Access to Digital Platforms

Austin Madinga at Takulandirani 2019

I presented a workshop on Property Access to Digital Platforms at 2019 #Takulandirani – Malawi Tourism International Tourism Expo #MITE2019. I looked at the rise of user-generated content and how tourism properties (and other players) can work with influencers and travel bloggers. I weighed in om the importance of owned platforms, specifically websites and email marketing platforms, and how to use them as an anchor for all online marketing efforts. Read more here.

Nation Publications Limited Training

Nation Publications Tech Day

I presented a Digital Marketing masterclass at a Nation Publications Sales Conference in Salima. The class looked at the various digital marketing tools that the publication can use including the use of paywalls and other tools to generate income.

I later presented two workshops at the inaugural Nation Publications Tech Days on the topic “Using Tech to Tell Better Stories”. Using various online tools, we can tell better stories through better collaboration and result in telling stories with a whole lot of context.

UNICEF Social Media Training

I presented an online safety session at a UNICEF social media workshop organised for youths and journalists interested in blogging and social media. The session covered common threats online and techniques used for hacking, phishing and social engineering among others.

I co-facilitated a practical blogging session with social media specialist Sandra Thier, Co-founder & Managing Director of diego5 studios.

Taking Your Brand Online

Austin Madinga speaking at a wealth creation summit

I presented two digital branding and marketing sessions for a Wealth Creation Forum series organised by International Christian Assembly in Lilongwe.

Both sessions took participants through the process of building a brand online, developing branding assets and how to work with a brand designer. The sessions also delved into digital marketing techniques, suitable online channels and how to measure engagement.

Digital Skills Training for Entrepreneurs

I took twenty semi-finalists selected for the What Will You Do With 20 Million Kwacha Challenge! through a digital skills for entrepreneurs training. I also facilitated a digital skills training for young entrepreneurs and school leavers. Both workshops were organised by mHub. They covered the use of online collaboration tools like Google Apps and equipped the participants with digital skills to enable them to put their businesses online, create meaningful content and effectively market their businesses.

Storytelling as Agents of Evangalisation

Since 1999 I have worked with various arms of the Catholic Church including Radio Maria Malawi, Episcopal Conference of Malawi, Luntha Television, Archdiocese of Lilongwe “Mpingo Ndife Tonse” Magazine and Mangochi Diocese. I have provided web design and development, hosting and content management services and have also helped their communication staff improve their digital and content management skills. 

Recently I conducted training to pastoral secretaries, communication secretaries and priests whose work is directly linked to communications. I also work with Carmelite Sisters in Malawi on their communication efforts.

You can get in touch for speaking and workshop engagements.