Litter bugs

Street pole advertising seems to have taken root with almost every electricity pole decorated with some form of marketing message or the other. Over the past week I passed two work men and their supervisor replacing MTL boards with new ones just across the road from Maula Parish on my way into town. To my dismay, on my way back I found that the old wrapping had just been discarded by the road side all along where they had been working!

I am not sure if we could call those people marketing practitioners but if they are then marketing comes with responsibilities. Littering our lovely city is a bad practice that we need to ditch. And coming from a contractor of such a big brand leaves a lot to be desired. If they don’t consider themselves marketing practitioners then their trade better come up with a code to guide disposal of old marketing material.

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Austin Madinga's Life Unbound