About Austin
I'm Austin Madinga, a travel blogger and visual storyteller from Malawi - the land of the Lake of Stars. Through words and photography, I document and share stories about the beauty and diversity of Malawi and the wider African continent. I also explore business and investment opportunities in Malawi's growing tourism sector.
I have a love for nature — the stillness of the outdoors, the sounds of wildlife, and the hues of creation. The magnificent African sunrises and sunsets, the pleasures of fresh fruit and fish. Through my stories, I hope to give readers a window into this part of the world and inspire them to experience it for themselves.
I’m also the founder of Utale Outdoor, a media-first storytelling venture that creates high-impact digital content and immersive stories to help Malawi’s tourism businesses compete on the global stage.
How We Can Work Together
I partner with organisations and brands across tourism, conservation, culture, and corporate sectors to tell authentic stories and create meaningful content that connects with audiences and elevates their impact.
My services include:
Destination Marketing & Campaigns – Strategic digital promotions and thematic campaigns to boost visibility in the tourism and hospitality sectors.
Storytelling & Content Creation – Transmedia projects, photo essays and docuseries, coffee table books, and publications showcasing destinations, people, culture, and conservation.
Digital Solutions – Development of web and email platforms that enable storytelling.
I’ve presented talks and workshops on digital marketing at events such as the Takulandirani! Malawi International Tourism Expo and my writing has appeared in publications like Mountain Magazine (UK) and UNICEF Malawi. I’ve also collaborated with Meekono, a marketplace for African lifestyle, artisanal and natural products.
If you’d like to collaborate, commission a story, or simply connect, I’d love to hear from you.
Get in touch — let’s tell Africa’s stories together.