Workshops

I have delivered training sessions and workshops on topics ranging from digital marketing and online branding to blogging and online safety to a cross section of audiences. I have spoken at other group workshops as well as provided one-to-one training for communication and sales teams, content managers and social media managers. Below are some of those workshops.

Property Access to Digital Platforms

Austin Madinga at Takulandirani 2019

I presented a workshop on Property Access to Digital Platforms at the 2019 #Takulandirani – Malawi Tourism International Tourism Expo #MITE2019. I looked at the rise of User Generated Content and how tourism properties (and other players) can work with influencers and travel bloggers. I also looked at the importance of owned platforms specifically websites and email marketing platforms and how to use them as an anchor for all online marketing efforts. Read more here.

UNICEF Social Media Training

I presented an online safety session at a UNICEF Social Media Workshop organised for youths and journalists interested in blogging and social media. The session covered common threats online and techniques used for hacking, phishing and social engineering among others.

I also co-facilitated a practical blogging session with social media specialist Sandra Thier, Co-founder & Managing Director of diego5 studios.

Taking Your Brand Online

Austin Madinga speaking at a wealth creation summit

I presented two Digital Branding and Marketing sessions for a Wealth Creation Forum series organised by International Christian Assembly in Lilongwe.

Both sessions took participants through building a brand, developing branding assets and how to work with a brand designer. The sessions also delved into digital marketing techniques, suitable online channels and how to measure engagement.

Digital Skills Training for Entrepreneurs

I took twenty semi finalists selected for the What Will You Do With 20 Million Kwacha Challenge! through a digital skills for entrepreneurs training.

I also facilitated another digital skills training for young entrepreneurs and school leavers.

Both workshops were organised by mHub. They covered the use of online collaboration tools like Google Apps and equipped the participants with digital skills to enable them put their businesses online, create meaningful content and effectively market their businesses.

I have spoken at other group workshops as well as provided one-to-one training for communication and sales teams, content managers and social media managers.

You can get in touch for speaking and workshop engagements.