Branding & Digital Marketing Services
• Creating new brand & visual identities, digital elements, printed stationery, office templates, packaging, reports and communication material.
• Developing brand guidelines and ensuring their consistent deployment across all media and media channels.
• Conceptualising and creating rich and immersive brand experiences, customer journeys, engagement and interactions.
• Blending insight, ideas, and creativity to plan and execute a full range of e-campaigns across digital channels namely web, email and social media.
• Designing, building and maintaining social media presence through implementation of digital marketing strategies and content calendars.
• Driving targeted leads to websites, newsletter sign ups and data capture tools among others.
Content Management & Development
• Overseeing marketing and communication content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
• Developing and delivering content strategy and communication plans for corporate communications that supports and extend marketing initiatives.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels.
• Converting and visualising data into meaningful information like infographics, fact sheets and diagrams while preserving the message being conveyed.
Search Engine Optimisation
• Implementing SEO strategy and providing ongoing recommendations.
• Optimising web and social platforms for lead generation and ranking.
• Delivering insightful reports to keep strategic and campaign goals on track.
Online Media Intelligence
• Analysing data from online and offline platforms to uncover emerging trends and provide actionable insights and opportunities for brands to act on.