Branding & Digital Marketing Services
• Development of branding and marketing assets: brand & visual identity, websites, social media platforms, digital elements, printed stationery, packaging, email automation sequences.
• Developing brand guidelines and ensuring their consistent deployment across all media and media channels ensuring a rich and immersive brand experience, customer journey and engagement.
• Design and development of websites, blogs and web platforms that increase brand visibility and provide 24/7 online services to customers.
• Manage, develop and curate content, optimise user journeys and provide web analytics.
• Boost brand awareness and engagement on social media by blending insight, ideas, and creativity into campaigns.
• Designing, building and maintaining social media presence through implementation of digital marketing strategies and content calendars.
• Driving targeted leads to websites, newsletter sign ups and data capture tools.
• Overseeing content marketing initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.
• Developing and delivering content strategy and communication plans for corporate communications that supports and extend marketing initiatives.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels.
• List building, segmentation and automation of targeted email campaigns.
• Design email templates, curate content and manage campaigns.
• Driving targeted leads to websites, social media and data capture tools.